While attending the Cloud Identity Summit last week in Keystone Co. I noticed a usage trend that needs addressing.
Almost without exception, the discussions around identity and identity technology used two categories for defining market segments. The two categories are:
- The Consumer
- The Enterprise
These ambiguous categories are hindering moving forward with identity discussions and productivity. Every session I attended, I challenged the presenter to define these terms. Without exception, the confusion and ambiguity were rampant. For example, where are the people that don’t work for a large company defined here? They aren’t consumers, they aren’t an enterprise. Are you saying that a person at work is only recognized if they work for a large company? How large?
I don’t even want to go down the path of the Consumer word.
As a result, I am proposing 6 alternate top level category definitions. These definitions are as follows:
- Non-Profit Organization
Of course there are sub categories to each of these definitions, but at least we have a set of of top level definitions that make sense.
Here are some icons I will use. Note that I use the accessory of a “hat” to distinguish the entity. This works for me, I often think of myself in a different hat depending on what role I am in.