Glad you enjoyed the post – there's more to follow using the 'My Data, Your Data, Our Data, Their Data, Everybody's Data' framework and diagrams.

Just a couple of points of clarification:

- it's a bit more than theoretical; in the Mydex social enterprise we have a proof of concept up and running that shows 'My Data' flowing in each of the 4 new ways outlined in the post, and flowing through indivdual-centric terms and conditions designed for us by some top end lawyers. In practice we hope to have a pilot live in the market within 6 months.

- we don't see the Basic Identifier Set as a proposal, it's just a fact that your name and address is already in each of the 5 data domains; this is why 'privacy' is the mess that it is, and also why the various positions taken by each of the players appears so opposite in perspective – they each quite rightly say that your name and address lies within their domain.

In terms of my ten year forecast, yes quite right, it may well be optimistic; but then again I had to plant a flag somewhere. However, i've spent the last 20 years deploying 'CRM' at scale across a range of sectors, and have no doubt that there is vast guesswork and waste built into current modus operandi. My forecast assumes that as soon as there is an alternate approach available then each process will shift. Direct marketing (including search) will probably be one of the early ones – horribly in-efficient at present.

Anyway, thanks for your added perspective.

Cheers

Iain