Santa’s Identity Issues

18.12.2012 by Dave Kearns

If you’ve never really thought about it, you should realize that the Christmas season is a wonderful time to reflect on identity issues.

As a young child, I wondered why there seemed to be so many Santa Clauses – all the stores seemed to have one in a “grotto,” while every street corner had one ringing a bell and collecting money in a cauldron.

the only other people I’d ever seen (in books) with a cauldron were witches – but I didn’t make a connection.

It never occurred to me – we didn’t even know the term then – was that it might be a massive case of identity theft, or identity fraud as I like to call it. Still, it didn’t appear that anyone was being defrauded by all of these “Santa’s helpers” who were scattered throughout the city – in fact, throughout every city, at least in North America.

We didn’t know about identity theft/fraud in those days – but was it really Santa’s assets these people posing as St. Nick were after?

They did fit the description of Santa, at least as it was written down by Clement Moore in “The Night before Christmas” –

“He was dressed all in fur, from his head to his foot…
His eyes-how they twinkled! his dimples how merry!
His cheeks were like roses, his nose like a cherry!
His droll little mouth was drawn up like a bow,
And the beard of his chin was as white as the snow.
The stump of a pipe he held tight in his teeth,…
He had a broad face and a little round belly,
That shook when he laughed, like a bowlful of jelly!
He was chubby and plump, a right jolly old elf”

So it was really Santa’s attributes that were taken – dress, hair, skin tone, stature, shape, etc. But why? Well, in a word, trust. The people who put these ersatz Santa’s on the street (and in the shops) wanted us to trust him, just as we had trusted the “real” Santa to deliver the goods on Christmas morning. Those Santas were, in fact, a precursor to the phishing expeditions that are so prevalent today – emails purportedly from our banks and other institutions in whom, presumably, we have trust looking to deprive us of our money, usually – just like the Santa with the cauldron. There’s a lesson to be learned there.

Outside of North America, though, were there Santas and Santas’ helpers? Were the children who lived in those places deprived? Did they get presents on Christmas morning? The answer is an unequivocal “maybe.”

While I did wonder – in an abstract, theoretical way – how Santa could be in so many places in the city, I really wondered how he could get to every child in the world between midnight and dawn on December 25th. “That’s just six hours,” I thought. Later, after learning about time zones, I realized it could stretch to 30 hours. Still, an awfully short time. Then I realized that not everyone followed the Christian tradition – not all children waited for Santa Claus to visit – certainly not the Jewish, Muslim, Hindu, Buddhist and other non-christian  believers. I did know some equivocating atheists, though.

Further study led me to the realization that, in fact, Santa didn’t travel the whole world in one night. Children got gifts on a schedule spread out over a month – from Dec. 6 (the feast of St. Nicholas) through to Twelfth night – Jan 6, the feast of the Epiphany. But why didn’t I know this sooner?

It all has to do with “persona”. Santa Claus is, in fact, just one of the personas of the historical St. Nicholas, bishop of Myra in Greece (now Turkey) during the third century of the current era. There are more than 60 different personas for St. Nicholas, each having the attribute of delivering gifts to good little girls and boys. But they have different descriptions and – most importantly – deliver the goods on different days/nights of the year. The different personas vary from country to country, from ethnicity to ethnicity and are often modified to fit different religious (although mostly Christian) and pagan beliefs.

Juelie “Santalady” McLean has compiled a list of all of the gift givers associated with the Christmas season and provided a list by country:

ARMENIA – Gaghant Baba
AUSTRIA –Christkind, Niklo
AUSTRALIA – Santa Claus, Father Christmas
AZERBAIJANI – Shakhta Babah
BELGIUM – Saint Nicholas, Christkind, Kerstman
BRAZIL – Papai Noel, Vovo Indo
BULGARIA – Diado Coleda
CANADA – Santa Claus, Santa Clause, Belsnickel
CHINA- Dun Che Lao Ren, Shengdan Laoren
COLOMBIA – El Nino Jesus
COSTA RICA – El Nino Jesus
CZECH REPUBLIC – Svaty Mikulas, Cert (helper)
DENMARK – Julemanden, Julemand, Juul Nisse (helpers), Julenisse, Julinisse
ENGLAND – Father Christmas
ESTONIA – Jouluvana
FINLAND – Joulupukki, Christmas Bock
FINLANDSSVENSKAR (Swedish speaking Finns) – Julgubben
FRANCE – lePetit, Le Petit Jesus, Aunt Airie, Tante Aria, Mother Air, Père Noël, Pére Noel, Pre Fouettard (helper)
GERMANY Pelze-Nicol, Pelznickel, Fur Clad Nicholas, Christkind, Weihnachtsmann, Kriss Kringle, Shaggy Goat, Rider, Nicholas with Ashes, Ashenclos, Belsnickle, St. Nicholas, Klaasbuur, Burklaas, Rauklas, Bullerklaas, Sunnercla, Bartel (helper), Swart Peter (helper)
GERMANY Northern – Weinacht (holly night)
GERMANY Northwest – Pelzebock (helper), Gumphinkel (helper)
GERMANY Rhineland – Hans Muff (helper)
GERMANY Southern – Knecht Ruprecht (helper), Krampus (helper)
GREECE – Agios Vassilios, Hagios Nikolaos
HAWAII – Kanakaloka
HINDU – Ganesha
HOLLAND – Sinterklaas, SinterKlass, Zwarte Pieten (helper), De Kerstman
HONG KONG – Sing dan lo ian
HUNGARY – Karácsony Apó, Télapó
ICELAND – Jolasveinn
IRELAND – Santy, Santa Clause
ITALY – La Befana, Befano, Babbo Natale
INDIA – Ganesha
JAPAN – Santa Kurohsu, Hoteisho, Hoteiosho, Jizo, Santa no ojisan
LATVIA – Ziemmassve’tku veci’tis, Winter Holiday Old Man, Santa Klausam
LIBERIA – Black Peter
LITHUANIA – Kaledu Senis
MEXICO – El Nino Jesus, Three Kings, Black Peter
NETHERLANDS – Sint Nikolass, Zwart Piet (helper), Black Pete, Kerstman
NEW ZEALAND – Santa Claus, Father Christmas
NORWAY – Julenisse, Julenissen, Julebukk
PALESTINE – La Befana
PERU – Papa Noel
POLAND – Star Man, Wise Man, Swiety Mikolaj, Gwiazdor
PORTUGAL – Menino Jesus, Pai Natal, Pia Natal
PUERTO RICO – Three kings
ROMANIA – Mos Craciun
RUSSIA – St. Nicholas, Father Frost, Ded Moroz, Grandfather Frost, Snegurochka, Snow Maiden, Babouschka
SERBO-CORATIAN – Bozic Bata
SCANDINAVIA – Juleniss, Oden
SCOTLAND – Santa Clause
SICILY – St. Lucia
SLOVENIA – Bozicek, Miklavz, Jezuscek, Dedek Mraz
SPAIN – Papa Noel, Los Reyes Magos (Magic Kings-Three Wise Men – Melchor, Gaspar and Baltasar), Olentzero
SWEDEN – Tomte, Jultomten, Tomten, Julbocken, St. Lucia
SWITZERLAND – Samiclaus, Samichlaus, Schmutzli (helper)
TURKEY – St. Nicholars, St. Nick
URUGUAY – Feliz Navidad, Jolly Old Elf, The Magi
UNITED STATES – Santa Clause, Santa Claus, Kris Kringle
VENEZUELA – San Nicol‡s, Ni–o Jesœs
WALES – Ilwyd, Sion Corn
YUGOSLAVIA – Deda Mraz

Hopefully he (she?, they? – check those names carefully!) doesn’t need to remember a different password for each, although juggling all those passports could be a problem.

So different personas come at different times during the gift giving season but by keeping each in a national or ethnic “silo” no one realized that they could attempt to compound their gift receiving by, for example, writing a letter to a few different personas.

So that’s the take-away this holiday season – identity is bound-up in trust while personas are attempts to compartmentalize our lives. Two ideas we’ll be taking up again in the  new year – Happy Holidays!


  • http://balaganski.net/ Alexei Balaganski

    I can assure you that nobody calls Santa "St. Nicholas" in Russia.

    And "Babouschka" simply means "Granny". Even if grannies do often give Christmas gifts, nobody mistakes them for the Grandfather Frost!

  • http://www.facebook.com/susiemorrow11 Susan Morrow

    We tend not to call Santa, 'Father Christmas' in England, we call him Santa (mainly the claus, but sometimes with) – Father Christmas would be ever so formal. In poorer familes we sometimes call him 'something I cant taint your blog post with', for not bringing us any presents ;-)

  • http://www.facebook.com/susiemorrow11 Susan Morrow

    p.s. his password is rudolph1234 (I saw it on post it note next to his elf work station)

    • https://www.facebook.com/dave.kearns Dave Kearns

      Tried it, Susan, didn't work. He must have changed it (or gotton hacked!)

  • Patrick Coomans

    So now you understand how difficult it is to track the Holy Man, check out http://www.noradsanta.org/

    • https://www.facebook.com/dave.kearns Dave Kearns

      And they're only tracking the one persona on the one delivery date!

  • http://www.facebook.com/susiemorrow11 Susan Morrow

    Santa is HIGHLY federated and always uses single sign on (that's how come he can be in many places at once)

  • Mrs. Claus

    No need to have all these personas to explain away the fact that Santa Claus delivers all his presents in one night, or that he appears on many street corners at the same time. The answer is quite simple. Santa is magic, and can do anything he wants. So of course he can deliver all the presents in one night.

  • professf

    nice blog.

Services
© 2014 Dave Kearns, KuppingerCole