JanRain – identities for social networks

06.08.2010 by Martin Kuppinger

Amongst the different vendors I’ve spoken recently, JanRain is definitely one of the most interesting ones – and will most likely make it into the list of next year’s Hidden Gem vendors. JanRain has had some popularity as one of the initiators of OpenID and with their OpenID libraries and other related services. However, they have made an interesting move during the last years and now provide what they call a “user management platform for the open web”. In fact, they provide products for web sites and social networks to enhance the user experience around registration and the services which deal with user data.

Amongst these products are solutions which enable web site developers to quickly integrate registration features which rely on social networks such as Facebook – use your Facebook account to register… There are several other services on top of this. But there are as well capabilities for stepping up in the authentication depending on the types of interactions and transactions someone is doing.

JanRain has managed to find an appealing and obviously successful business model around identity services. They are not focused on any particular type of authentication like Information Cards or OpenID but provide the frameworks to deal with all these different approaches. And that is exactly what most organizations need today when building their online presence: Flexibility in dealing with different online identities and an user-centric approach which allows users to quickly and easily register. JanRain definitely is worth a look for any web developer and especially for all the people responsible for online marketing.

About trademarks in the IAM business

30.07.2009 by Martin Kuppinger

These days I have learned that Fischer International Identity has trademarked to pretty generic terms:

  • Identity as a Service (TM)
  • IaaS (TM)

I wondered (and still wonder) about that. Fischer declared that they have invented that type of business (“a services-based architecture built from the ground-up for the express purpose of cost-effectively delivering identity management capabilities via the Software as a Service (SaaS) model”), built on a SOA architecture, supporting multi-tenancy, being able to work across firewalls. Honestly: Yes, they are an innovator in that space.

Unfortunately, that isn’t the only technology to which the terms mentioned above are applied. There are many different identity services. External identity providers for OpenID, strong authentication services, SSO for the cloud,… – to all these services the terms IaaS (TM) and Identity as a Service (TM) are frequently applied. And if you look at Application Security Infrastructures, then it is as well about providing identity services.

Thus, I agree with Fischer that they are sort of a pioneer in providing “provisioning as a service” (which would be PaaS) but I don’t agree with their view on that they have invented they entire market space for which these terms are used today. Anyhow, it is a little like Daimler having trademarks on “car”, “Automobil”, and other related terms, isn’t it!?

On the other side: Maybe I shouldn’t bash on Fischer for trademarking (why not try to get them?), but the ones on the governmental side which have agreed to trademark these very common terms. What will be next? SaaS (TM)? Cloud Computing (TM)? I really can’t understand that such common terms are trademarked (and I will use some related but somewhat different terms in the future). However, anyone who uses these terms has to attribute ownership of the mark to Fischer International Identity, like they have stated. Let’s look how they deal with the trademarks in practice. And be careful when using these terms.

To comply with the trademarking stuff: Identity as a Service (TM) and IaaS (TM) are trademarks owned by Fischer Internation Identity.

Facebook, Xing, and the question of copyrights…

18.02.2009 by Martin Kuppinger

Some time ago I blogged about the “rise and fall of social networks“. My main point was that today’s social networks lock-in the information of their customers – but if I participate in Xing, LinkedIn, Facebook or other platforms, I enter my data there. With some networks, it’s virtually impossible to export my own network. And if I want to use more than one of these networks, there is no way to just move my existing network to the new platform. The interfaces (in most cases) as well as the standards (in any case) are missing.

Yesterday, the discussion gained further momentum because Facebook has changed its policies. Facebook now claims an unlimited right to use the information which someone has entered – even when the user cancels his Facebook account. Interestingly, the general terms and conditions aren’t (or at least haven’t been) fully translated into German. Some German lawyers claim that they are thus invalid, because German law requires them to be in German.

Overall, the recent discussion an the overall situation is pretty interesting from two perspectives:

  • Legal: Which of the general terms and conditions of providers are valid? Given that Facebook doesn’t act in Germany (and most other countries), but from the US, the contract is between an US company and a German (or other) user, that is a very interesting question. It is, by the way, a general issue in the Internet. Most companies will face the same problem once they start using the cloud (and some have experienced these issues in outsourcing). Another question is about copyright and intellectual property rights – are rules like the ones of Facebook or Xing really valid? I have to grant them unlimited rights without any restrictions. I can’t cancel the contract. Once I have agreed, I’ve lost my rights. Besides this, it is as well an interesting question whether the change of general term and conditions affects information which has been in the network before that change and whether or not someone has to agree explicitly to that change. I’m no lawyer but I think that these are interesting questions.
  • Data ownership: Again, it is my network. I really don’t like to have this lock-in.

In another area, the customer relationships, we have a somewhat comparable situation. Vendors have a lot of information about me – and I don’t really know what they know about me. In German law, I can request that they provide me with the information they have stored about me (which might provide reasonable workload if many customers ask for that information). But there are other approaches. The concept of VRM (Vendor Relationship Management) which has been intensively discussed at last year’s European Identity Conference tries to change the play. The customer manages his vendor relations and controls which information he provides to whom. Like I have stated in my older post on social networks, these concepts might be applied to new type of social networks. I’m not quite sure about the business model. But as long as I have to act with vendors which have business models that – like they claim – only work if I give away any control and rights about my information I think it is really worth to consider a switch in that area.

I think that companies like Facebook and Xing with their general terms and conditions are digging their own grave. That won’t happen very fast, but once the users have an option which provides them more rights and more privacy, that might happen.

Identity as a Service

21.01.2009 by Martin Kuppinger

Some days ago, I had a very interesting discussion with John de Santis and some of his colleagues from TriCipher, one of the vendors which provide IaaS (Identity as a Service) solutions, in that case particularly with their MyOneLogin service. That discussion is one in a row of others I had with several of the other vendors in the IaaS space like Multifactor Authentication, Arcot Systems, or Ping Identity, to mention just a few.

On the other hand, my colleague Jörg Resch (currently very active in organizing the European Identity Conference 2009, where we will have, amongst many other topics around thought leadership and best practice for IAM and GRC, definitely much content about IaaS) some weeks ago asked me about my opinion about approaches like Facebook Connect and related standards (Google Friend Connect, Myspace Data Availability) and, as a result, my overall opinion about IaaS. First of all, the positive things with all these initiatives is that they address the lock-in issues in todays social networks, which I’ve discussed more than a year ago in this blog (by the way a discussion we’ve started at our European Identity Conference 2007).

So where is the link between these two discussions? It is all about the way we can and should deal with identities in the future. In business as well as privately. First of all, identity is core to any of these initiatives like cloud computing and SaaS or Enterprise 2.0 or Web 2.0 – even while many people haven’t understood the impact of identity yet. How will you ever fulfill compliance requirements in an IT infrastructure which consists of multiple SaaS services provided by different companies as well as some still existing internal IT services? How is allowed to do what in that environment? Just think about SoD controls across multiple SaaS services… How do we control the way our employees act in the Internet, still representing our company? What about consistency and reliability there? How about the integration of Web 2.0 services into the enterprise, for corporate use – that what sometimes is called Enterprise 2.0 (I use this term here even while most of the 2.0-terms are just ridiculous)?

It is interesting to observe that there are some initiatives and products trying to address at least some of the problems. Vendors start providing strong authentication as a service, sometimes focused on authenticating to SaaS. Social networks start to open up, even while there is a lack of standards. Information cards might become virtual corporate business cards.

Thus, we have some standards (like OpenID, Information Cards and the underlying federation standards, XACML,…), some IaaS services (mainly for authentication and federation and some provisioning), and some proprietary approaches for exchanging information from social networks. Many areas like policy management and auditing aren’t covered yet. And in the area of social networks, there should be one standard, which might make use of Information Cards instead of some vendor implementations. From my perspective, we are still at the very beginning of the IaaS market. We will need to create more standards and implement more use cases. There is a lot of room for vendors and service providers.

From a corporate perspective, we will observe approaches where companies fully rely on IaaS, putting everything into the cloud. There will be companies which use just some cloud services, like federation or strong authentication. And there will be companies which still mainly rely on their own IAM and GRC infrastructure, with the need to integrate that with cloud services they use.

Today, you can’t fully rely on IaaS but enhance your IAM and GRC infrastructure with some very interesting solutions to become more flexible in your move to cloud computing. But you definitely should analyze which opportunities IaaS provides – and how to do IAM and GRC for cloud computing, Enterprise 2.0, Web 2.0 and all these other initiatives.

Not to forget: I’d like to once again ask for your participation in our current surveys. Thanks!

Information Cards going public…

26.06.2008 by Martin Kuppinger

Yes, I know – Information Cards (or Infocards) and their incarnation in Microsoft Windows CardSpace have been around for a while. But it was mainly the inner circle of Identity Management (and especially of user-centric Identity Management) who was really aware of this. With the recent announcement of the Information Card Foundation (ICF), Microsoft and others are trying to improve the visibility of Information Cards as a core element of Identity Management in the so called cloud.

There has been some discussion around the announcement in blogs and forums in the Internet. One of the most interesting aspects discussed is the necessity to educate the broader public about the concepts and value of Information Cards and the entire “Identity Management for the cloud” (aka user-centric Identity Management, aka Identity 2.0). That must be a main target of ICF, but as well of all the other players in this emerging market.

First of all, I’m convinced that Information Cards as well as OpenID will become central standards in the Internet and for Identity Management. Given that at least OpenID isn’t that far away from reaching the critical mass and that Microsoft Vista adoption (which makes it easier to use CardSpace) is happening pretty fast, as well as some important Open Source initiatives working on these topics, that might happen earlier than most expect today.

Nevertheless it is important to explain the concepts for everyone – and to address the privacy and security concerns many will have. There are so many things which can be done using these technologies, from Single Sign-On and Profile Management in the web up to Corporate Business Cards. But they require an accepted concept.

Thus, the idea of ICF is great, when it goes beyond technical discussions around use cases and implementations issues and really focuses on education as well. On the other hand the member list of ICF proves that there is strong interest and support in the industry for Information Cards. You can bet that no one is in there who doesn’t expect that the use of Information Cards won’t support his business – otherwise they wouldn’t invest time and money into ICF.

ICF is a great thing from my perspective. It will drive Information Cards forward – and thus the Identity Management for the cloud.

Posted in Identity 2.0, User Centric IAM | Comments Off

Infocards, Personalization, Profiling, VRM, Privacy

29.04.2008 by Martin Kuppinger

I have a personal history in the areas of personalization and profiling. And there might be some good chance for these ideas to become reality now – in the context of Infocards and to the sake of VRM (Vendor Relationship Management).

The threat in personalization and profiling is to know what the person really wants (personalization) or is/has (profiling). The one who knows best is the person itself.

(Managed) infocards can transport virtually everything. They might provide profile information for personalization. A trusted identity provider might offer a service which stores profile information it retrieves from the users and provides it in a controlled way (the basic idea of user-centrism) to web sites which shall provide a personalized experience to the user.

Bring in things like U-prove and that site doesn’t need to know the exact data but can “ask” the Identity Provider about relevant aspects and retrieve a yes/no decision. For sure the service provider/relying party in that equation will know some things but the amount of this knowledge can be limited – and thus privacy can be maximized.

I’m convinced that there is a business model for Identity Providers. Users might pay for a trustworthy handling of privacy information. Relying parties might pay for the ability to personalize information. There might also be approaches where the service is for free but the privacy is limited – the relying party might pay more if she learns more about the user. Both approaches might work.

VRM fits perfectly into this. It is the use of these approaches for vendor relationships, providing information for buying decisions via Infocards. For me, VRM, infocards and technologies like U-Prove are the pieces of a puzzle which, when ready, shows personalization and profiling as the picture.

Posted in Identity 2.0, Personalization, User Centric IAM, VRM | Comments Off

Virtual Corporate Business Cards

27.04.2008 by Martin Kuppinger

Yes, I know – it is a little redundant talking about “corporate” and “business” in the context of virtual cards. But it is one of the most obvious, interesting and feasible business cases around Identity 2.0.

What do I mean by that term? My idea is about applying the ideas of Identity 2.0 and especially of InfoCard to the business. Provide every employee with an InfoCard or even some of them and you are better suited to solve many of today’s open issues.

How to issue these cards

I have this in mind for a pretty long time. I remember that I had asked Don Schmidt from Microsoft about the interface between Active Directory and CardSpace some time before EIC 2007. Active Directory might be one source of these cards. Just provide an interface between AD and an Identity Provider for InfoCards and you are able to issue and manage these cards based on information which still exits in the Active Directory. For sure, any other corporate directory or meta directory might work as well.

Today these technical interfaces are still missing, at least in an easy-to-use implementations. But it won’t take that long until we will see them. Thus, it is time to start thinking about the use cases.

How to use these cards

There are at least three types of cards I have in mind:

  • Virtual business cards: They are used when someone represents his company. How do you ensure today that every employee provides current and correct information when he registers with other web sites? How do you ensure that he acts in the web like you expect him to do? How do you ensure that he enters the correct title or the correct information about the size of your business when registering? InfoCards are the counterpart to your paper-based business cards today, but they can contain more information. And there might be different ones for different purposes.
  • Virtual corporate cards: They are used for B2B transactions and interactions. Add information like business roles to the cards and you can provide all these claims or assertions which are required for B2B business. These cards can be an important element in Federation, providing current information on the role of an employee or other data required. For sure there can be as well several cards, depending on the details which are required for interaction with different types of business partners.
  • Virtual employee cards: They are used internally, for example to identify users in business processes. Again, there might be a lot of information on them, like current business roles. You might use them as well to improve internal order processes, identifying the users who request new PCs, paper, or what ever else.

With these three types I might even have to extend the name for the cards, I assume. But I will stick with the term I have in the title of this post. The interesting aspect is the flexibility which (managed) InfoCards provide and the ability to manage them in context with a leading directory you have.

Due to the fact that you are the Identity Provider when applying these concepts you can ensure that no one uses these cards after leaving the company. You can ensure as well that the data is always up-to-date. That’s by far easier than with some of today’s equivalents for these future type of cards.

I will blog these days about two other ideas I have in mind in this context: The way the concept of claims Microsoft’s Kim Cameron is evangelizing will affect end-to-end security in business processes and SOA applications in general and the idea of using InfoCards for all these personalization and profiling ideas which have been discussed many years ago. I’m convinced that Identity 2.0 concepts like InfoCards and claims are a key element to solve these threats and bring these things to live.

There is a lot of business value in these concepts. And they will affect the way businesses cooperate, because they are much easier to implement and use than many other approaches.

OpenID – finally set?

19.02.2008 by Martin Kuppinger

With the recent announcements of Yahoo to fully and Google to partially support OpenID and the now official engagement of IBM, Microsoft, Verisign, and other key players of the market in the OpenID Foundation it seems obvious that OpenID is now THE standard for user centric identity management.

I agree – partially. OpenID is A standard for user centric identity management which definitely will, with some advancements, will influence the way people act in the internet. But I’m, for example, convinced that it won’t replace Microsoft’s Infocards (as the technical basis). These two things are two different as well from the use cases as from their capabilities. There might be an OpenID 3.0 or something which in fact is sort of a combination of both. But there will be many things from the outside which influence today’s OpenID.

That’s, by the way, no surprise. Virtually any new standard started small and with limited capabilities and grew over time to a more complete, more sophisticated solution. While the original creator’s of OpenID will focus on ease of use, the new supporters will focus more on “sophistication”.

And the end there will be some OpenID which is much more secure and supports many more use cases than today’s standard – but which is as well a little more complex. But I’m convinced that it will be a major pillar for user-centric identity management over the next years. Together with CardSpace and it’s incarnations. By the way: We support Infocards at our website right now and OpenID and CardSpace will, for sure, be major topics at the European Identity Conference 2008, with speakers like Kim Cameron.

Posted in Identity 2.0, User Centric IAM | Comments Off

The rise and fall of social networks

21.12.2007 by Martin Kuppinger

There is a broad discussion around the use of identity information at StudiVZ these days. They have changed their agreements with their users and will present personalized adverts. That has lead to an intensive discussion in their user community. Another interesting change can be found at Xing since some two weeks: At the starting page you can now directly see not only the number of new contacts of your contacts (like at LinkedIn) but the names of the new contacts.

I personally found that change a little bit to open. For sure you can look up the contact lists of your contacts as long as they aren’t hidden. But there is a difference between acting actively and this new situation where you are passive. I’m not sure whether I like that – and I doubt that other users are convinced of the value of this change.

But, more important than the question whether I will hide my contacts at Xing as a consequence of this change there is another aspect which is common for both described situations: Social networks are at a critical point. And their next steps will influence the future not only of some single social networks but of the approach in general.

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VeriSign Identity Protection – an interesting approach

25.10.2007 by Martin Kuppinger

I still remember some tough discussions I had with eBay in 2004 when we had just started KCP around there missing investments in secure, strong authentication. Interestingly eBay and PayPal are amongst the first now to use VeriSign Identity Protection, abbreviated as VIP. And they start in the German market to roll out this technology.

Basically VIP is sort of a combination of strong authentication with a user-centric identity which can be used with different vendors and other companies in the market. The user requires a token which provides an OTP (one time password) which is used for authentication. Nothing new, so far. But: The VIP network is designed to support multiple partners and it uses only one token. Thus it addresses two of the biggest obstacles of OTPs as a means for strong authentication:

  1. The cost of deploying tokens is shared and thus lower.
  2. The user has one token instead of a collection of tokens from different providers.

I really like this approach because it’s a pragmatic one. And I will, for sure, test my VIP card today with my eBay account. Best of all, the token is in credit card form factor and thus very comfortable to take with me, in contrast to some other token I own.

Combine this approach with OpenID and CardSpace and you end up with a solution which isn’t perfect but far more secure and usable than most of the other approaches in the market. Interestingly I had discussing about that approach with VeriSign some 18 months ago the first time. Seems, that today the market is ripe for it.

© 2015 Martin Kuppinger, KuppingerCole